Digital forestry and precision agriculture in one place!

Solução disruptiva e robusta, a Global Watch garante inteligência de dados para maior transparência, produtividade e sustentabilidade de coberturas vegetais

Driven by a global market and consumer scenario strongly influenced by environmental preservation, the appreciation of health and well-being and the growing interest in digital experiences, more and more companies are reinventing the way they conduct operations, develop products, perform tasks and offer services.

And then the questions arise: how do we meet the expectations of consumers, partners and investors who are looking for brands committed to social and environmental principles, and not just their own interests? Who prefer organizations aligned with technological trends to optimize processes and relationships - such as the use of artificial intelligence, automation and data analysis? 

What, after all, is the most effective strategy for companies to rethink their value proposition, to be able to talk to the younger generations and thus achieve the much-desired sustainable development?

Innovation and mindset of growth for value businesses

Among the companies that have successfully gone through the digital transformation process and achieved a strong identity, one factor is repeated: they have all invested in innovation.

In other words, they understood that adapting to the changes demanded by the contemporary era would require much more than making one-off adjustments. In order to improve performance and competitiveness in the short and long term, they would have to change their culture and the way they operate. mindset. And so they did.

Obviously, you can't overhaul business models and reformulate entire operational structures overnight. However, improving the organizational culture, investing in new equipment and systems, planning strategies and imposing goals that lead to a corporate purpose in line with new contexts and technologies is entirely possible... and indispensable!

Regardless of size or area of activity, digital transformation is a reality that needs to be faced, since innovation is an essential vector for the expansion and survival of companies.

Disruptive technology for efficient forest and plantation management

While the combination of "technology + information + innovation" is the main ally of organizations on the road to ascension, consolidation and longevity, forests are vital to human existence.

And here we have an intrinsic relationship: considering that the forestry production chain encompasses multiple segments that depend directly and indirectly on the use and maintenance of forests, they must be managed with a view to making the best use and perpetuating the resources. 

In other words, for the interaction between man and nature to work, it is essential to have customized technological applications that increase performance while minimizing negative impacts on the environment. 

Solução disruptiva para gestão sustentável, inteligente e transparente de coberturas vegetais, a Global Watch é a única plataforma digital do mercado que oferece, em um mesmo ambiente dinâmico e interativo, quatro ferramentas para proteger investimentos públicos ou privados realizados em florestas. Sejam elas nativas, plantadas, cultivadas ou preservadas e localizadas em qualquer bioma do planeta – em zonas urbanas, periurbanas ou rurais.

Global Watch: ecossistemas florestais protegidos e produtivos

Conceived to boost operations and strengthen key strategies for the success of various stages in the life cycle of forestry projects, Forest Watch has become recognized worldwide for its revolutionary and differentiated methodologies:

• Satellite environmental monitoring for continuous mapping of small to large areas of forest formations and agricultural crops, using remote sensing images and artificial intelligence. Consistent and detailed indices (current and historical) on soil, plant, water and climate quality are collected, processed and cross-referenced automatically, generating valuable data that is displayed on 3D maps. Ideal for observation, prediction and comparative analysis of vegetation conditions and other relevant environmental factors, it enables better management practices, assertive decisions, risk mitigation and maximum forest profitability;
• Traceability of forestry and agricultural assets by an exclusive hybrid identification system, in which each asset (or plot) receives a physical tag engraved with a QR Code and serial number that leads to a digital profile registered on the platform. A pioneering and completely effective method for proving the existence of assets through geolocation and photos, carrying out accurate field inventories, obtaining auditable sustainability indicators such as carbon stock and biodiversity, centralizing activity reports and giving credibility to forestry projects;
• Compliance automated rural properties to periodically monitor dozens of legal items taken from official regulatory sources such as IBAMA, MPF, RF, MTE and SEMA-MT. In addition to verifying environmental compliance (CAR, embargoes, APPs), the system checks compliance with the relevant regulations and any legal violations without bureaucracy, as well as the risk of non-compliance, which allows irregularities to be remedied quickly, carry out due diligence of third parties and establish integral partnerships with multilateral organizations, financial institutions and other stakeholders;
• ESG marketing with purpose for immersive and interactive initiatives to adopt forests or plant trees in tracked and monitored ecological preservation or restoration areas. Brand experience which communicates in a proven way the real commitment of brands to the planet and society, this ecologically-oriented marketing methodology guarantees a competitive edge by delighting the public and attracting investors interested in responsible business. What's more, it promotes environmental education.

Solving complex problems in forest ecosystems and overcoming traditional methods that prevent raw data from being transformed into actionable knowledge has never been easier! 

Contact Global Watch and have access to powerful Big Data, Analytics and artificial intelligence to collect, organize, analyze and interpret large volumes of information. Potencializar sua habilidade de resiliência com visão data driven (data-driven) will certainly guide you towards insights invaluable for a successful performance in the market.